Producers Value Farm Data, But Fear How its Being Used

Alberta Farmer, Jennifer Blair, March 4, 2019:

The topic of data management tends to draw a lot of yawns from farmers. But in an increasingly digitized world, it shouldn’t.

“This is one of the hottest topics in agriculture,” said Fred Wall, Farm Credit Canada’s vice-president of marketing.

“It’s something that I think the industry needs to take very seriously.”

And that shift is already happening, Wall told the Canadian Association of Farm Advisors’ Farm Update event here in early February. As the Canadian agriculture industry becomes progressively more digitized, data management is becoming top of mind for farmers who want to know who owns their data and how it’s being used.

A recent Farm Credit Canada Vision Panel survey — the largest ever done on this topic — showed that producers’ attitudes toward sharing their data has shifted significantly over just the past three years.

Continue reading at Alberta Farmer: Producers Value Farm Data, But Fear How its Being Used